This will not apply to all art professionals (and certainly should not be taken as good advice by some) but it won’t hurt them either. All this message has to do is help decrease the number of “I’ll pay you in publicity” offers from people who are trying to sell ice to [Inuit], so to speak. Maybe it might even result in a few more artists getting paid for their work?
"You don’t pay IN publicity, you pay FOR publicity."
Reblogging this for all my fellow freelancers!
(Unfortunately, we are unable to feed our cats in publicity.)
I love the idea behind this! Yay for artists being paid for their work in money instead of “publicity!” I’m all for artists being compensated in the way they choose.
However, as an Ad-PR major at a University, I have to say your definitions are a little bit skewed.
You actually don’t pay for publicity. Publicity is creating and nurturing relations between an organization (or person) and their publics. That’s what I hope to do someday.
Advertising is any kind of exposure which is paid for, from a tv commercial, to a magazine ad, to a celebrity (or artist) endorsement.
In this example, “Publicity guy” is offering publicity as payment, a chance to create more positive relationships with more publics.
The artist, who has gained a following and a certain amount of fame, would prefer a working relationship where they are compensated with money. The artist doesn’t want to be paid in publicity at this time, from this company.
If the “publicity guy” wants to gain a bigger following for his company, there are a lot of ways he could do it. He could begin paying for advertising (paid exposure), or send out news releases to important people who could spread the word, or do many other things.
Basically, try to create good working, paid relationships with artists first if you’re a PR professional. Later, after your company has grown and is well known in its own right, try asking for a small donation in time or artistic talent. That way the artist can set the terms for what they’d like to contribute and don’t have to feel awkward for refusing.
Plus, if they respect and enjoy your company enough, the artist might contact the company offer their services themselves.